Fundraising for Nonprofits

Inspiring Gifts that Transform

Tuesday, October 24, 2006

"LonelyGirl15" almost gets it right for poverty campaign



But Jeff Brooks at Donor Power Blog gets it right again:
"Give them credit for trying. The United Nations has enlisted Web phenom [sic] 'LonelyGirl15' to promote the anti-poverty Millennium Campaign. Or rather, their ad agency, Y&R enlisted her … But they don't quite pull it off … The main reason: LonelyGirl15 doesn't sound like her usually loopy, amusing self in this video. In fact, she sounds just like she's reading a script that's been kicked around by a committee of people with competing agendas and wooden ears."

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