Don't be a business in nonprofit's clothing
Rob Johnston of 4Nonprofits and I have the same pet peeve.
"This is a personal peeve, but I think there's an important issue behind it. While I argue at all times that nonprofits should be run as the most effective organizations they can, and I have supported the use of corporate titles (president, chief operating officer) by nonprofits, I believe doing the reverse can be underhanded, done to mislead potential customers. When businesses present themselves as nonprofits, they are exploiting the trust that people hold in social sector organizations."
Labels: For-profits
1 Comments:
Gayle:
I'm pleased you see it my way. Now if we can only convince those malefactors to mend their ways....
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