Appreciate what you have

The idea of reducing the world’s population to a community of only 100 people is very useful and important metaphor. It makes us easily understand the differences in the world, and where we fit in.

There are many types of reports that use the Earth’s population reduced to 100 people, especially in the Internet. For example, the above video has been viewed by over 1.5 million YouTube viewers alone. Ideas like this should continued to be shared even more, especially today when the world seems to be in need of dialogue and understanding among different cultures.

The text that originated this video was published on May 29, 1990 with the title State of the Village Report, and it was written by Donella Meadows, who passed away in February 2000. Nowadays the Sustainability Institute, through Donella’s Foundation, carries on her ideas and projects.

What powerful metaphor are you using to tell your good cause's story? What if your client base or community was only 100 people? Who would they be? What if you had only 100 donors, how would they be contributing?