Virtual fundraising, the next frontier?

So your good cause's website has been up and running for years. You're now finally getting around to building your email list and accepting online donations -- perhaps even setting-up a blog -- but have you launched your online avatar yet? The American Cancer Society has. Micropersuasion reports they recently auctioned off a virtual car raising $2,000 and have hosted their second virtual relay race on Second Life.

Just imagine if the Salvation Army took its army of little red buckets online this Christmas season ....